The Fresh Impact Team

Inspiring businesses to connect, communicate and build relationships with intentional online marketing.

The CEO 

Kim VanderPoel

Have you ever felt an enthusiasm and excitement so big you knew you your life was about to change?

That is exactly what I felt when I started my first Social Media Management course in 2014. In those moments I knew I could help others transform their business through social media. 

Kim VanderPoel CEO Fresh Impact with Kim
Kim VanderPoel, nurse

As I began to explore this new field I discovered my knowledge level, skills, and passion for serving others aligned perfectly with this new profession. Having been a nurse for many years, I understand the need for proactive approaches and individualized support. 

This drive to change focus from nursing to social media management came on the heals of a Triple-Negative Breast Cancer diagnosis.  In 2008, I was given a 30% chance of survival, and it was then that I began asking myself, “What’s most important in my life if I am to survive?” I loved being a nurse, a mother and wife, but wondered if there was more?

My more became a desire to create in a way that aligned with my values…

In late 2014, Fresh Impact Social Marketing was launched. From the beginning it was important to me to create a business I was passionate about while incorporating the small-town values I'd learned from my Minnesota upbringing; the importance of relationships, integrity, quality services, and fair pricing. 

These are the values at the core of my business still today. I am passionate about serving my team and my clients with excellence. Our standards and values have grown as we’ve grown.

What I do…

Innovation, creativity, and caring for others have always been my greatest strengths. Since the launch of Fresh Impact, I've been using these skills to help businesses grow using social media marketing.  

Ever since I was a child, my two favorite loves were learning and caring for others. Now, as an adult, I get to combine my two passion Every. Single. Day. 

My ambition to learn is matched by my desire to provide quality services to my clients.

Tiffany Herderhorst

OBM & Virtual Assistant


A little about me....I am a mom of two awesome kiddos. My little family is my WHY! Working from home is a huge benefit to my family and the crazy life we lead. I made the switch to virtual professional work after 15 + years in corporate life for the best interest of my family but I also enjoy the work and the relationships I have built with my clients. I love using my skills to help others grow their business and to be successful. 

When I am not slaying your to-do list and crushing your business goals, I am chauffeuring my daughter to dance rehearsal and my son to baseball training. My absolute favorite things are watching dance competitions and baseball games!

Emily Pogue

Author and Freelance Writer

Emily Pogue is an author and freelance writer who lives on her little piece of the prairie with her husband and son. Understanding the importance of words from a young age, Emily has translated that knowledge into a freelance writing business that helps clients grow through language. While her creative work is largely done for others, she has plans to write and publish a children’s book. When not creating content for her clients nationwide, Emily enjoys reading, playing board and card games with her family, and experiencing all 4 of the seasons the Midwest offers.

Amanda Robb

Amanda Robb

Instagram Specialist and Content Creator

Hello All! My name is Amanda Robb and I help out with all things graphics here at Fresh Impact. I was born and raised in Sioux Falls, South Dakota and am a Midwest girl through and through. I graduated with AAS degree in Media Design Technology and Administrative Assistant from Southeast Technical Institute in 2015 & 2016.

I am an extremely organized & creative person… which is actually an odd combination (but I embrace it!) I like creating branded pieces for clients. It is so important to have consistency in your brand pieces (printed and digital) that you put out into the world!

When I am not designing you can usually find me outside running on our local bike trail, watching football (SKOL VIKINGS) or spending time with my husband, friends or family!

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