Automatic Post Scheduling Apps vs “Real–Live” Social Media Managers

What is the difference between automatic post scheduling apps (e.g., Hootsuite, etc.) vs. “real, live” social media managers?

A question I often see asked is “Why should I hire a social media manager when I can use an automated post scheduler?” Automatic schedulers like Cloud Campaign, Agorapulse, Hootsuite, Post Planner, Later, etc. are awesome tools to assist with social media management. But yet, when it comes to social media management there is much more than posting to platforms.

So, what the real question is why should you and your business invest in a social media manager?


Social media management is more than posting to the various social platforms. Curating content, scheduling the posts, and monitoring engagement all take skills and time. Take a look at your daily schedule and ask yourself—“How much time do I have to devote to social media?” If you only have 30 minutes a day, your time would best be used for engagement. You are the only YOU! And yes, as a social media manager I do assist with engagement and growth. It is when my clients take a few minutes a day to do some interaction, we see the “real magic” happen. Also, when speaking about time, many of my clients share how much they appreciate me keeping an eye on their social media platforms. Most business owners don’t have the time or desire to monitor their networks 24/7. Your social media manager is an extra set of eyes.

Skills and Training:  

Every week I take courses/classes to stay up to date with the latest online trends.  Now, can the average business owner do this? Yes, but should they? No. Do you keep up to date with the latest tax laws? No. Most of us hire an accountant. Well, that is what a Social Media Manager does—we stay up to date on the ever-changing world of social media. By us knowing the latest trends, we help you be a leader in your industry. Also, by working with various clients and platforms, I can bring what “works this week” to you.


As a Social Media Manager, I spend time auditing and analyzing your online presence. I can assist you in developing a strategy and plan to reach your goals. Also, throughout our partnership, I will be continually monitoring. Is what we are doing working? Do we need to tweak something? Are we reaching your marketing goals?


When you partner with a social media manager, it allows you the time and energy to focus on what you do best. (Manage your business.)

Those are just a few of the benefits of partnering with a social media manager. If you’d like to know how a social media manager can help your business meet it’s marketing goals, feel free to send me a message.

Keeping Social Simple~Kim

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